New Tools Will Help Attract New Teachers
Every year, newly certified teachers graduate from colleges and universities seeking their first job -- and school districts wage a high-stakes competition to hire the cream of the latest crop.
This year, Manchester's campaign will be bolstered by a vibrant 10-page brochure touting the advantages of working here, as well as a website that features a promotional video produced by filmmaker Pedro Bermudez, and testimonials from beginning teachers, STEM specialists, and instructional coaches, to name a few.
"Our recruitment plan, with the use of these tools, is meant to attract quality certified staff to our district, but it is also meant to let the world know that we're proud of who we are as a teaching and learning community," said Vonetta Romeo-Rivers, the district's director of performance, evaluation and talent development, who is the point person for the district's recruiting efforts. "Selecting, hiring, and growing the highest-quality staff is crucial, but people have to know that we're here first and this is one way for people to look our way.”
Vonetta and her assistant, Cindy Martinez, led a collaborative effort to produce both the brochure and the promotional material, which will be sent to our university partners, distributed at recruitment fairs, emailed to all current applicants, and ultimately housed on our website
“We focused on MPS students, staff and programming -- there's not one stock photo used in either production and that was an intentional goal of ours this year,” Vonetta said. “All the imagery and footage is from our classrooms. We highlighted what's going on every day in our teaching and learning environments.”
She noted that freelance photographer Paul Ofria has been working for months to capture our school community in very natural, authentic situations “and he's done us proud.”
Vonetta added: “When Pedro joined the production team, he continued that vision and captured so much of our spirit and hard work - both students and adults!”
Vonetta noted that the brochure, promotional video, and testimonial projects required collaboration at every level of the organization involving more than 40 people.
"When the second cut of the video came in, I showed it to a colleague who is a parent of two kids in our system, as well as a Manchester employee, and she cried,” Vonetta said. “She said she was incredibly proud to see captured in 3 minutes what she knows her kids are experiencing in our system. That's what I was going for. I feel that pride every day and if the video captured that, then I consider it a successful tool."
“We certainly want to hire the most talented, committed, passionate teachers that we can,” Superintendent Matt Geary said. “This recruiting material will help -- but it also serves as a reminder to everyone in the Manchester community of the exciting work we are doing, and it showcases some of the many highly effective people doing this crucial work.”